Lady Liberty is my Neighbor

2-at-a-time is about $15, $16 after taxes. This will make it $18 before taxes, so a $2-3 jump, as I said. I'm sure they're not hitting the higher plans as hard because heavy users like that probably pay for themselves as is. My sister has, like, five-at-a-time, and I'm sure they return movies less often than I do. People with higher plans are lazier and more willing to pay, up to a point. Charge them more and they'll drop those premium plans in a heartbeat. So once again, the cheap option is screwed.