They probably have their customer lifetime value figured out to millimeter precision.
Likely the reason why they're rolling out new content and likely MoP so quickly is because Cataclysm did significantly worse in terms of user retention than either of the previous 2 xpacs.
Naturally, the raiders are lifers, and even you and I stuck around for a fairly significant amount of time before turning our subs off.
![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
ninetydegrees
no subject
on 2011-10-24 07:08 pm (UTC)Likely the reason why they're rolling out new content and likely MoP so quickly is because Cataclysm did significantly worse in terms of user retention than either of the previous 2 xpacs.
Naturally, the raiders are lifers, and even you and I stuck around for a fairly significant amount of time before turning our subs off.