What the hell, Netflix?

[xannoside]

 I mean, seriously, what. the. hell?!

Ok, look.  I understand that your previous price-point might not have been ideal for you, that you were undercutting your own business with the smallest unlimited BD/DVD-rental plan being a $2 add-on to $10 streaming.  I get that you were contemplating a price increase already.

But raising your BD/DVD-rental plans by 400% *and* splitting it off from your streaming plan so you can charge people for *both* just feels like a price jack.  You say you want to accomodate the folks who want a DVD-only service, and that's fine.  But you do realize that those people will be paying less now, right?  Why would everyone else who doesn't want to change want to pay almost double overall so the first bunch can pay less?!

The very least you could do is offer a discounted bundle service.  $8 for either plan individually, but $13 (heck $14, even) if you get both.  It's not exactly unreasonable, and it's a still a higher price that what you were charging before.  And now, there's an actual clear value for people who might be interested in both.

Comments

[trinityvixen.livejournal.com]

Yeah, ouch. I didn't think it was going to be that high. Well, the question now becomes do I take this as a challenge--i.e. I keep the 2 discs at a time and watch more movies--or do I drop it to 1 at a time to save money?

[xannoside.livejournal.com]

I think I will need to radically re-do my queue if I keep 1 disk. I've noticed that I watch a lot more movies in a month if they're silly/bad/fun movies instead of cinematic masterpieces (just never in the mood to give my full attention).

With them raising the prices, I would need to start watching the heck out of my queue.

[negativeq.livejournal.com]

Same here! The more cerebral the movie, the longer it sits at home.

(Obviously not counting the rentals for work.)